18 programme types. One platform to run them all.

The classic foundation of loyalty: members earn points on every purchase or transaction and redeem them for rewards, discounts, products or experiences. Simple to understand and endlessly flexible, points programmes create a continuous earn-and-burn cycle that keeps customers and channel partners coming back — with full control over earn rates, redemption catalogues and expiry rules.

Members progress through levels — Silver, Gold, Platinum — unlocking richer benefits as they climb. Tiers turn loyalty into a status game: the closer a member gets to the next level, the harder they work to reach it. Perfect for recognising your best customers and partners while giving everyone a visible path to aspire to.

Designed for the channel: distributors, dealers and retailers earn rewards on the stock they purchase from the brand. Sell-in programmes drive primary sales, encourage stocking of focus SKUs and new launches, and strengthen the brand's share of the partner's wallet against competing brands on the same shelf.

Rewards are earned on what actually sells to the end customer, not just what sits in the warehouse. By capturing secondary-sales data at the counter — via invoice scans, QR codes or POS integration — sell-out programmes align retailer incentives with real market demand and give the brand unprecedented last-mile visibility.

Built to turn one-time buyers into habitual customers. Members are rewarded for purchase frequency and consistency — buy every month, never miss a cycle, and the rewards compound. Ideal for consumables, FMCG, pharma and any category where the battle is won on repeat behaviour rather than single large transactions.

Rewards scale with how much a member buys — by quantity slabs or transaction value. Higher volumes unlock better earn rates, bigger bonuses and exclusive incentives, directly motivating customers and channel partners to consolidate more of their purchasing with your brand instead of spreading it across competitors.

Encourages breadth, not just depth: members earn accelerated rewards for buying across multiple categories, ranges or SKUs. Product-mix programmes are the proven way to launch new lines, push high-margin products and transform single-category buyers into full-portfolio customers of the brand.

Rewards are tied to growth over a baseline — this quarter versus last, this year versus the previous one. Members and partners are given personalised targets, and beating them unlocks bonus incentives. Growth programmes focus investment on incremental business, ensuring every rupee of reward spend generates sales that would not have happened otherwise.

The most direct motivator of all: a percentage of every purchase comes back to the member as cashback or a periodic rebate. Instant, tangible and universally understood, cashback programmes work brilliantly where speed of gratification matters — and digital wallets and UPI transfers make settlement effortless.

Rewards the people who recommend rather than buy — electricians, plumbers, architects, interior designers, mechanics, doctors and consultants who specify your product to the end customer. By capturing and rewarding their recommendations, specifier programmes convert the most trusted voices in the purchase journey into a loyal sales force for the brand.

Turns your existing members into your acquisition engine. Members earn rewards for every new customer or partner they bring in, often with benefits on both sides of the referral. With trackable referral codes and automated reward release, referral programmes deliver new customers at a fraction of traditional acquisition costs.

Rewards knowledge, not just transactions. Members earn points and recognition for completing training modules, product quizzes and certifications. Ideal for channel sales teams, technicians and advisors — a better-trained partner sells more, sells right, and represents your brand with confidence in front of the customer.

Loyalty beyond the bill: members are rewarded for app logins, survey responses, content views, social shares, reviews and event participation. Engagement programmes keep your brand in the member's daily orbit between purchases, building rich behavioural data and emotional connection that transactional rewards alone can never create.

Celebrates champions publicly. Leaderboards, badges, awards nights, "partner of the month" honours and spotlight stories recognise top performers in front of their peers. Recognition taps a motivator money can't match — pride — and transforms your best members into vocal, visible ambassadors of the brand.

Dormant members are not lost members. Win-back programmes automatically detect inactivity and trigger personalised comeback offers — bonus points, limited-time rewards, "we miss you" journeys — to bring lapsed customers and partners back into the fold at a fraction of the cost of acquiring new ones.

For your most valuable relationships: exclusive privileges rather than points. Priority service, dedicated account managers, early access to launches, invitations to events and concierge-style benefits make key customers and strategic partners feel like insiders — deepening relationships that spreadsheets alone cannot measure.

Loyalty that feels like play: spin-the-wheel, scratch cards, streaks, missions, challenges and contests layered on top of the earning mechanics. Gamification injects surprise and fun into every interaction, dramatically lifting participation rates and making your programme the one members actually open every day.

The best of everything, unified. Hybrid programmes combine multiple mechanics — points plus tiers, sell-out plus learning, cashback plus gamification — into a single coherent programme tailored to your business. Most mature loyalty strategies end up hybrid, because real customer and channel behaviour never fits one mechanic alone.